You have to listen to the customer, see what people like, and be really thoughtful about it. If you're planning on coming up with a cult line that's going to have an emotional effect on people and you're trying to go through the playlist, there's no playlist. If you're trying to plan to be cool, you're not going to be cool, you're going to lose. It still amazes me the success it has after 20-something years, so that may be a little bit of a tall order. It’s kind of hard to re-create The Prisoner. I think it's already starting with The Burning Chair (bourbon) and, well, all three of them because they're very similar. Having created a cult following with The Prisoner, do you hope to do the same with one of your spirits being made at Savage and Cooke distillery?Ībsolutely. I had a lot of small lots of wines that I didn't want to bottle separately so I just threw them all together and that's how we made The Prisoner. It was a happy accident in 2000, which was a very challenging vintage. How did you come up with The Prisoner, which is a blend of zinfandel, cabernet sauvignon, syrah, petite sirah, and charbono? The following is an interview with Phinney that has been edited for space and clarity. He’s a big believer in the Montessori education philosophy and hopes to bring it to more people in the Napa Valley where he lives. While he likes to have fun at work and in his spare time, Phinney is contemplating how to help others, to leave a legacy beyond adult beverages. “Two days after I get rest and a good night’s sleep I’m already thinking of new projects,” Phinney said. Still, it’s hard to turn off his creative juices. He calls it “one of my happy places.” Cell service doesn’t exist there. One of his escapes is going with his family to their lake home in northeast Vermont. “There was no real reason to do it other than it sounds like fun,” Phinney told the Business Journal. He bought a 1959 GMC truck in the spring to restore it. Part of his never-ending quest for the next exciting project could be because he describes himself as being undiagnosed with attention-deficit/hyperactivity disorder (ADHD). Gallo Winery the same year for $300 million then sold the Locations brand to Gallo two years later for an undisclosed sum.īut his latest endeavor being the Savage & Cooke distillery located on the former Mare Island Naval base in Solano County’s largest city, Vallejo. He sold the Orin Swift Cellars brand to E. Phinney, 49, is the mastermind behind the cult wine The Prisoner, which was sold to Constellation Brands in 2016 for $285 million. Dave Phinney needs to consciously tell himself to slow down.
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