While cleaning your email list, be sure to take the time to look at where you are getting conversions, who is answering your emails, and how effective your campaigns are. What Is A Clean Email List?Īs we just mentioned, a clean email list is when contact lists are periodically checked to make sure there are no outdated or invalid email addresses. Sender reputation is very important for high email deliverability because it is the score that lets Email Service Providers know that you are a trustworthy source and not a spammer. Excluding the bad emails can decrease the amount of bounce rates and, in turn, improve sender reputation. Sending emails to invalid email addresses can also increase bounce rates on an email campaign, which nobody wants. By removing the outdated recipients on an email list, you are able to narrow down specific, target customers for their campaign. ![]() Doing so periodically can significantly increase email deliverability and open/engagement rates. The act of cleaning an email list requires you to go through and remove any contacts that may be outdated or invalid. It might happen that in the cleaning process you will lose valuable addresses along with the inactive ones (always make a copy of the valuable email addresses before using a cleaning tool) and you will have to check the email list manually later on anyway, to make sure there are no misspelled or unsubscribed addresses left.Having a clean email list means that a user regularly checks their contact list and updates it to maintain the most up-to-date information. However, be careful while using those tools as they are not 100% reliable. Those tools are designed for detecting invalid, undeliverable or inactive email addresses and also help with identifying spam traps. If your email list grew up to such sizes manually cleaning it would take ages, there’s plenty of email list cleaning tools available on the market. Do they have a problem you can help them with, they think you stopped caring about your customers, or maybe they got a better deal from your competition? Sending them a personalized “We miss you” email or asking for feedback can work wonders! If your customer doesn't answer to this email, remove them out of the list for good. Happy customers = less unsubscribes = less cleaning!īefore removing inactive customers from your list for good, try to re-engage them first - maybe there’s a reason why they lost interest in your product. With a segmented list, it’s easier to give your customers the content and offers they want to receive and keep them happy. You can ask your recipients to vote in a poll, for feedback on something you’ve done or are planning to do (new features, new service, new product) or simply ask your contacts to confirm do they want to continue getting emails from your company.Īfter you finished gathering data, consider segmenting your email list into active customers (those who responded to your email) and inactive ones (the ones who didn’t reply). This is one of the best ways to recognize which of your customers are interested in your offer and which forgot about you already. Thanks to GDPR law, after May 23 you surely got plenty of emails asking you whether you wish to continue receiving emails from various companies or do you want them to remove your address from their database. Look for obvious mistakes such as missing the sign, missing commas or misspelled domain names If you have any addresses like or remove them too. ![]() When people type their email addresses in a hurry (or by using a mobile device), all kinds of typos and spelling mistakes can happen. Start your email list cleaning with checking for misspellings and typos. #1 Look for obviously invalid email addresses. If some of those sound familiar, here are five good ways to start cleaning your list. ![]() If in the last few months you had any of the problems below, it means it’s time for email list scrubbing: Cleaning your email list is an essential part of keeping your deliverability and your domain reputation intact so you should do email list cleaning at least a couple of times a year. Email cleaning or scrubbing is removing inactive or invalid subscribers from your email list so that you can send your messages only to people who want to receive your emails. If those subscribers won't open your emails (not to mention click on your offer), what's the point in sending emails to them? That’s when you need to start thinking about email scrubbing. On average, email lists decline by around 22% every year.
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